Nothing is lost, nothing is created, everything is transformed! British label Mercury KY, specialised in neoclassical and ambient music (with artists such as Anoushka Shankar, Olafur Arnalds or Jean-Michel Blais) applied physicist Antoine Lavoisier's maxim with an admirable flair. In association with Tangible Format, a record pressing factory, the label has issued on vinyl 105 copies of a Nick Mulvey single, with sounds inspired by oceans. Little twist: the materials used to make the records are bits of plastic waste picked up on United Kingdom's shores. Mercury KX has promised to give profits drawn from sales to Surfers Against Sewage, an association fighting for the protection of British beaches.
The vinyl industry is a heavy polluter, and such initiative is most welcome!
We have here a perfect marketing coup, but it goes a bit further than that! Don't let yourself be fooled by their retro looks and there cardboard sleeves - as compared to plastic CD boxes. Vinyl records pollute as well! First, vinyl records weigh twice as much as CDs, and thus require two times more energy to be shipped. Also, vinyl records consists of PVC - polyvinyl chloride - to an amount of 43%. When burnt, either while producing or destroying vinyl records, PVC emits heavy toxic fumes. Mercury KX's initiative is very good news! Let's hope for a future in which our late plastic packaging shall play wonderful tunes on our beloved turntables!
And also, rather than disposing of your old records, be eco-friendly and sell them or swap them on SwapRecords!